Ashley Keenan is a career content strategist with over 10 years of experience in communications and content management. Ashley specializes in editorial, content strategy, copywriting, digital marketing, reporting and storytelling. One of her strongest copywriting assets is merging the creative and corporate—executing compelling content that resonates with stakeholders and readers while meeting strategic and data-driven goals.

As a consultant, Ashley uses content strategy to drive traffic, increase readership/sales, plan content marketing campaigns, and develop a long-term communications strategy. Ashley creates compelling content for both B2B and B2C audiences through market research, data-driven audits and ROI-informed strategic planning.

Ashley is also an experienced journalist and editor with a keen eye for storytelling and news coverage. With a passion for storytelling, reporting, and editorial planning, Ashley uses her journalism to empower and entertain readers. Her bylines include Chatelaine, Business Insider, Yahoo Lifestyle, National Post, Leafly, Vancouver Sun, and Ottawa Citizen.