Ashley Keenan is a career content strategist with over 10 years of experience in communications and content management. Ashley specializes in editorial, content strategy, copywriting, digital marketing, reporting and storytelling. As a consultant, Ashley uses content strategy to drive traffic, increase readership/sales, plan content marketing campaigns, and develop a long-term communications strategy. Ashley creates compelling content for both B2B and B2C audiences through market research, data-driven audits and ROI-informed strategic planning.

Ashley is also an experienced journalist and editor with a keen eye for storytelling and news coverage. Most recently, Ashley was the Canada Editor at Leafly, consulting editor for the inaugural Cannada Blend magazine and is a dedicated journalist covering lifestyle, health, cannabis, and sustainability. With a passion for storytelling, reporting, and editorial planning, Ashley uses her journalism to empower and entertain readers. Her bylines include Chatelaine, Business Insider, Yahoo Lifestyle, National Post, Leafly, High Times, Stratcann, Mugglehead, Strainprint, and ghostwriting.

Ashley’s not only a content queen, she’s also a passionate professional in Canada’s legal cannabis industry. She takes pride in her reporting, using storytelling to educate and empower readers to make informed decisions about cannabis. Drawing from science-based research, personal anecdotes, and industry stakeholders, she can weave the narrative of Canadian cannabis in a way that appeals to both industry professionals and consumers alike. Ashley uses her personal experience with chronic illness and medical cannabis to dispel the stigmas surrounding disability and plant medicine. Ashley has built her career around education and advocacy and will continue to serve readers and patients through her work.